Practice Prize Winner—A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions
نویسندگان
چکیده
منابع مشابه
Practice Prize Winner - A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions
W develop a consumer response model to evaluate and plan pricing and promotions in durable-good markets. We discuss its implementation in the U.S. automotive industry, which “spends” about $45 billion each year in price promotions. The approach is based on a random effects multinomial nested logit model of product (e.g., a vehicle model, such as Hyundai Tucson), and transaction-type choice. Tra...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 2008
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.1080.0374